Industry: Automotive

Role: Product Designer

Background

Every year, auto manufacturers are adding more and more technology in their vehicles. This technology typically comes in displays - a dashboard display, a secondary display, and sometimes a heads up display. As drivers get more screens, the challenge comes in the fight for the driver’s attention. How, when, and what we communicate is paramount especially when driving 80 miles per hour in the fast lane. 

Team

This work was purely conceptual, therefore our team was very small consisting of a project manager and myself as a product designer.

Scope & Schedule

We road mapped two weeklong sprints for different iterations of a dashboard that would display speed, RPM and third party information. Knowing our short schedule, our scope was so narrow that we could only work specific dashboard information. 

Week 1: Turn by Turn Directions, Vehicle Range

Week 2: Music, Weather

Audi Brand Guidelines

Visual Design

Visually, we didn’t have much creative flexibility and we were restricted to Audi’s visual guidelines in displaying RPM and speed. The only flexibility that we had was the information in the center display. Typically this information is reserved for trip, vehicle, and media information. 

Summary

Within our time frame, we only had enough time to work on the middle display. If we had more time, it would be great to iterate on utilizing the entire display. Audi's current virtual cockpit interface currently does that and the possibilities are endless when you open up design to the entire display.